A bit about me.

I’m Jocelyn MacDonald and I'm bringing 20 years of combined experience as a business leader and coach to make a difference in the lives of other humans. My mission in life is to help guide women to create lives and businesses that are both successful and meaningful.
Whether you’re navigating a transition, working on your business or career, or redefining what you really want in your life, I’m here to help you make it happen.
Why I Do This Work.
I understand the challenges of leadership, life transitions, and balancing work with personal demands and a desire for fulfillment. My journey has taken me through a myriad of industries and roles where I led teams, managed multi-million-dollar campaigns, and delivered outrageous results. (I've also worked in restaurants, been an assistant and done my fair share of gig work and side hustles early on.)
Supporting women as they set out to create their best personal and professional lives is work that matters, and I happen to be really good at it doing it.
What Makes Me Different.
Authentic Guidance, Judgment-Free
I’m endlessly curious, patient, and completely free of judgment—but I’ll never hold back from telling you the truth as I see it. With a balance of kindness and candor, I offer honest assessments and thoughtful guidance that empower you to take action and keep moving forward.
Proven Strategic Successes
With a track record of real-world results, I’ve streamlined workflows, increased revenue, and optimized customer acquisition and retention strategies. My expertise in customer experience, marketing, operations, and people management equips me to translate big wins into actionable insights that support your growth.
Tailored Solutions, Just for You
No cookie-cutter plans here. I take the time to understand your unique challenges and goals, co-creating solutions designed specifically for you. This personalized approach ensures strategies that are not only effective but aligned with your vision.

Schedule a 15 call to talk about what you want.